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STEM Toys for Girls: Tutus and Microscopes

Vancouver, British Columbia, January 14, 2021 (GLOBE NEWSWIRE) –
Ace & Riley is a Vancouver-based toy company tired of seeing gender toys left on toy shelves, giving little girls the same opportunity to develop the brain that has long been given to boys. By providing, we are actively producing toys that confuse this.Photos accompanying this announcement are available at“Overall, women make up more than 50% of the workforce, but only 20% of STEM (science, technology, engineering, math) careers and only 9% of engineering. Dr. Amy Tanner, founder and CEO of “Hmm. Role,” said: Ace & Riley, A toy company that aims to destroy this pattern.For Dr. Tanner, a pediatric behavior consultant who has worked with children to understand brain development, these statistics are not only shocking, but can be avoided.How can we avoid such gender disparities in the STEM field?The answer to this is to provide little girls with the same opportunity to develop the brain that has long been offered to little boys through play.Based on this principle, Dr. Tanner founded Ace & Riley In early 2020, as a toy manufacturing company specializing in “STEM for modern girls”. A women-owned Vancouver-based startup was founded as a solution to transform the way girls play. Ace & Riley recognizes that the large gender gap in post-higher education STEM programs and STEM careers can be traced back to the cognitive development of primitive children, creating cognitive-enhancing toys for girls. I am.And, with years of experience working on neurodevelopment of the brain in childhood, Dr. Tanner is well aware that the best way to maximize learning is through role-playing and storytelling. Including these factors in educational practice proves that: 20 times It makes it easier for children to remember and retain information accurately.With this in mind, Ace & Riley scientists can find the essential resources within to create their own personal lab. “Curie” osity signature science set.. Named after the famous Nobel Prize-winning scientist Marie Curie for the first time after her PhD in Science in 1903, this kit contains the essential elements to combine play and learning. This includes a lab coat with a formal name tag, a pair of safety goggles, a 52-piece microscope set, and a magnificent gray tutu.“I want to fill the gap of being girly and at the same time working on my brain while pretending to be playful,” Dr. Tanner commented on her choice to include dress-up items in “Curie” Ocity. set.With a working lab set up, the STEM brains you are creating can work on a variety of experiments, including: Fizzle my Bizzle: DIY bath bomb,and Introduction to Electronics: Two Shocking Experiments..Company’s website “… Leveling the competition for girls by creating toys, activities and experiences that promote curiosity, problem-solving and exposure to basic STEM skills while embracing and encouraging many SASSs. We are working on it. “This mission is fully clarified when perusing Ace & Riley’s collection A creative kit that appeals to little girls (and adults wondering if they can make that gray tutu in their own size).Toys: OG influencersFor many parents, life can be busy, and toys are often used to distract small children while a supper is being cooked or an important phone call is being made. In these scenarios, it’s more than fair for parents with burnout to wonder, “They’re just toys … is that really a big deal?”The answer to this question is yes, it’s actually a big deal.Between the ages of 0 and 6, the child’s brain develops rapidly and is incredibly impressive. It is during this time that children are most exposed to toys and play. Given this, toys sold to children of this age have an incredible impact on their cognitive development.Gender toys, despite the importance of toys playing during these primitive years Remain It’s more popular than ever.“When you walk down the toy aisle and see the toys assigned gender, it continues to be emphasized that they are for girls and for boys,” Dr. Tanner recently explained. .. interview On Global TV.“It’s not terrible in itself,” continued Dr. Tanner. “But it emphasizes that we are not making boys and girls toys equally.”In contrast, Dr. Tanner mentions the fact that the “boy” toy corridor is full of construction sets, interconnect blocks, railroad tracks, rocket ships, robots, and more. This kind of toy develops STEM skills by facilitating innovation, creativity and quest.In contrast, girls’ toys promote domestic bliss.“When I walk down the girls’ aisles, I see a lot of toys that are mostly housework,” commented Dr. Tanner. “You’ll see lots of babies and lots of kitchen sets teaching girls how to cook with all the utensils … see also cleaning supplies such as mops, brooms and dustpans sold as toys. Let’s do that and you’ll see the entire section on self-assessment with makeup, nails and hair. “Unfortunately, typical “girl” toys target STEM development, creating barriers to entry for careers in this area before girls turn seven.Child’s play or marketing tactics?“Okay, every time I go to a toy store with my daughter, she only cares about Polly Pocket and Anna and the Snow Queen dress-up outfit. She’s more interested in those toys. I think you are more than just a scientific experiment. “Society has done a great job of branding what are called “boys’toys” and “girl’s toys”. This distorts the selection process when children are wandering the toy corridor.“The data clearly show that marketers still categorize their children into very stereotypical categories by gender.” comment Rebecca Haynes, a professor of advertising and media studies at Salem State University, is familiar with the subtle tactics used by toy makers around the world to sell products to girls and boys.Without such targeted advertising tactics, the data show that little girls aren’t always drawn to the pink baking set, and little boys won’t compete for the tonka truck. ..This was proved in the BBC documentary. No more boys and girls, Dr. JavidAbdelmoneim took infants dressed in the opposite gender to what they normally wear and investigated how adults interact with them in play. According to the survey, adults unknowingly encouraged toddlers to play with toys of the same gender as they looked, providing girls with dolls and fluffy toys, and boys with rough housings and bicycles.Although this study was controversial, it succeeded in demonstrating that the toys children choose to play are not the product of their own will, but the product of their environment and exposure. Ace & Riley offers a solution for many parents who are struggling to encourage little girls to play with toys that have long been stereotyped as “boys’ toys.”As the aunts of the two girls themselves, Dr. Tanner is aware of the appeal of feminine dress-up items. “My niece loves freezing and wakes up every morning wanting to dress up like Elsa,” she recalled. “I want Ace & Riley to embrace the feminine play aspect while developing the cognitive pathways needed to succeed in the STEM field.”It’s an opportunity that Ace & Riley offers to little girls. Given the disturbingly low number of women in the STEM field, it is clear that equal opportunity has not been offered in the past. The combination of gender toys and marketing tactics unfairly provides little boys with the opportunity to develop STEM skills at speeds well beyond those available to little girls, and it’s time to make changes. The Ace & Riley Science Collection Kit is equipped with all the essentials to help little girls embrace this opportunity, so busy moms and dads won’t get tired.Media contacts
Courtney James
Company name: Mindful Media PR
City: West Vancouver
State: BC
Country: Canada
Phone number: 672-999-8882
Source: Mindful Media PR

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Ace & Riley combines microscopes, lab coats and tutu with STEM skills and playtime to get the start right for a girl, Canadian Business Journal