The Future of Play is Here: Join the ACE and RILEY Revolution!
Looking to inspire the next generation of fierce and fearless female innovators?
Our vision is to disrupt the toy industry and challenge the limitations of the 'pink aisle,' redefining what is traditionally associated with 'girl' toys. We aim to elevate the standard by offering intellectually enriching toys that empower girls to envision a future for themselves beyond the confines of baby dolls and kitchen sets.

Our Favourites
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Make your own Chapstick
- Regular price
- $21.00
- Sale price
- $21.00
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Grow Your Own Crystal Wand
- Regular price
- $14.00
- Sale price
- $14.00
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$14.00 - Unit price
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Make your own Fairy Dough
- Regular price
- $18.00
- Sale price
- $18.00
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3 Magical Experiments + Fairy Wings
- Regular price
- $37.00
- Sale price
- $37.00
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Build and Decorate a Bluetooth Speaker
- Regular price
- $22.00
- Sale price
- $22.00
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Build Your Own Cabin + Electrical Circuit
- Regular price
- $17.00
- Sale price
- $17.00
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Magic Potion Science Kit: Beakers & Test Tubes
- Regular price
- $26.00
- Sale price
- $26.00
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Make Your Own Gummy Bears
- Regular price
- $18.00
- Sale price
- $18.00
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We see a future where girls everywhere have equal opportunities to pursue careers in STEM
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